DIGITAL MEDIA ASIA 2014 SEPTEMBER/OCTOBER 2014 11 CONFERENCE DAY 2 19 NOVEMBER Moderator: Kalle Jungkvist, Senior Advisor, Schibsted, Sweden Breakfast session: A Future for News Media Revenue Learn how data collection, econometric analysis, and pricing strategy can maximize subscriber and advertiser revenue and how analysis of on-line customer behavior can support the evolving digital business model. Matt Lindsay, President, Mather Economics, USA Session 5: From Big Data to Smart Data If data is media’s new oil in terms of revenue potential, how can news organisations tap into it to make decisions that lead to more engaged audiences and renewed revenue streams? How can you build up an advanced data analytics supply chain to support ad-vertising sales, product development and marketing? • The data driven media business Fai-Keung Ng,Group Country Manager South-East Asia, AT Internet • Focussing on Big Data to become no.1 on target markets Pierre Flitsch, Head of Digital Performance Unit, Styria Media Group, Austria • Generating new revenues via digital brand extension products and ser-vices Alice Ting, VP Licensing & Syndication, The New York Times, USA Session 6: Challenges and Opportunities in Digital Advertising Digital ad revenue depends on deep insights into customer data and tracking users across multiple devices. New digital ad formats are offering real opportunities to content producers. But the competition is fierce and users are increasingly protecting themselves against commercial use of their digital identity and mobile is driving a decline in cookies. • Unlocking brand connections in the connected world Deepika Nikhilender, CEO - GEMS, Mindshare Asia Pacific, Singapore David Jeffs, Insights Head APAC, Yahoo! • Using social media engagement, crowdsourcing and big data to help clients with their digital campaigns Russ Shepherd, Chief Data Scientist, Rappler, Philippines • Using scientific pricing engine to maximise challenged advertising mar-gins Arunabh Das Sharma, President, Bennett, Coleman & Co Ltd, India • Building a loyal digital audience Parin Mehta, Head of Strategic Partnerships SEA, Google Session 7: Innovation: From Idea to Impact Media houses must lead change and foment decisive innovations within their organisa-tions. Distilling start-up and entrepreneurial spirits implies challenging traditional deci-sion- making processes and embracing a more agile and responsive work culture. • The Media Innovation Hub: a new initiative by WAN-IFRA Stephen Fozard, Project Director, Media Innovation Hub, WAN-IFRA, France • Partnerships with start-ups and research centres for placing innovation at the heart of media Kim Svendsen, Director, Stibo Accelerator, Denmark • Solutions and ideas from the DMA Hack 2014 Winners of DMA Hack 2014 • Rap News: An innovative approach to win young audience’s hearts Le Quoc Minh, Editor in Chief, Vietnam News Agency • Presentation of Asahi Shimbun‘s Media Lab Hiroshi Nozawa, Producer, Media Lab, Asahi Shimbun, Japan Session 8: Embracing the News Media’s Mobile Future Mobile is arguably the fastest growing channel for targeting consumers in nearly every product category. Tech giants, mobile operators and mobile-first companies are all try-ing to take a share of the news business. How to capture, engage, retain and monetise users in your own ecosystem? • Embracing Mobile News: Usage and Advertising trends, focus on APAC Fabrizio Lo Cicero, VP Asia Pacific, News Republic, USA • Lessons from mobile-only news ventures: a peep into Yahoo News Di-gest Marc Lourdes, Managing Editor, SEA, Yahoo! News Digest • Make money on mobile and TV. Can we match the top players? Kalle Jungkvist, Senior Advisor,Schibsted, Sweden Panel session moderated by Jeremy Wagstaff, Chief Technology Correspondent, Asia, Thomson Reuters Social Media Moderator: Asha Phillips, Founder, Verily, Singapore MASTERCLASSES DAY 3 – 20 NOVEMBER • The Article page: Every page is a Homepage Masterclass leader: Grig Davidovitz, CEO, RGB Media, Israel • Unlock the Power of Mobile Storytelling Masterclass leader: Robb Montgomery, CEO, Montgomery Multimedia, Germany • Executive masterclass: Content Monetisation Strategies During this executive masterclass, participants will go through an in-depth look of content strategies and discuss the business models that allow successful charging for the content online and on mobile. The workshop will discuss real experiences of what content a media house can charge for, pitfalls to avoid, and strategies for making the reader happy consuming paid content. Masterclass leader: Gregor Waller, Principal Associate Consultant, WAN-IFRA, DAY 4 - 21 NOVEMBER • The Homepage: Creating an engaging cross-platform experience Masterclass leader: Grig Davidovitz, CEO, RGB Media, Israel • Mastering the building blocks of mobile video Masterclass leader: Robb Montgomery, CEO, Montgomery Multimedia, Germany #DMAsg14 - www.wan-ifra.org/dma
Asian Newspaper Focus 09/10_2014
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