5 sion of the 12th International Newsroom Summit during the Expo in Berlin, Narisetti said those in the news industry need to start accepting today’s realities and try to make the most of them. Commenting on Narisetti’s opening remarks, Steve Mattewson, Managing Editor: News at South Africa’s BDFM, wrote on the World News Publishing Focus blog blog.wan-ifra.org/node/14634, “Since journalists have the tools to distribute and promote their content and engage audiences in a way they never had before, they also have the responsibility to do so. He also urged them to work more closely with their commercial colleagues. Horror! One of the inescapable realities… is that the introduction of paywalls has put additional pressure on journalists to produce compelling and essential content for which people are actually prepared to pay. And let’s agree: The opaque nature of consumption (and advertising performance of course) of the omnibus newspaper gave a lot of cover for mediocrity.” Matthewson continued, “If you wanted one quote from Narisetti to take home to your newsroom it is this: ‘Journalists often complain they are given too much to do, but there’s nobody else who is going to bring your journalism to readers but you… it’s not just a business problem.’ This warning was all the more interesting for the fact that it came from a senior figure in a major, mainstream media player (with 23 years’ experience in the newsroom) and not from a nimble startup.” Anton Jolkovski, Managing Editor, World News Publishing Focus www.worldnewspublishingfocus.org NOVEMBER /DECEMBER 2013 BUSINESS SFN Report: The business of classified advertising News publishers used to be able to rely on a steady stream of revenue from classifi ed advertising. For decades, classifi eds operations was a fi xture of fi nancial statements at many publishing It goes without saying that those days are over. But especially in today’s hypercompetitive media landscape, While some opportunities to profit from classifieds have been usurped by Craigslist et al, others remain open – and still others will open up in the coming years. trends, and best practices in classifieds, and gives clues as to where the branch is headed. Group, a leading consultancy in classified advertising and interactive media, for the report. In preparing Another 10 years with your old press? a healthy profi t margin from houses. publishers cannot afford to sit and mourn. The next battleground is mobile classifieds. The new SFN report, “Classifieds: Completely different from the old days,”examines strategies, WAN-IFRA partnered with the U.S.-based AIM Certainly. the report, the AIM Group interviewed former executives leading players in the field, who spoke candidly EXCERPT C l a s s i fi e d s Completely different from the old days about their strategies, successes and failures. Lessons for the industry are drawn in all cases. The report examines the dynamics of the classifieds markets in India and Latin America, the success stories of Schibsted, Craigslist, eBay, JunkMail and others, and the sources of investment in classifieds operations. Readers will find in these pages both useful information Like all SFN reports, the report is free to WANIFRA members and can be downloaded from our website. It is for sale to non-members. See wan-ifra.org/classifieds_report for details. ABB’s retrofit solutions for newspaper presses will extend the productive life of your press, improve print quality, reduce waste and improve efficiency — for a fraction of the cost of a new press. Worried about the availability of spare parts for your existing controls? With an ABB retrofit you know that spares will be available worldwide for ten to fifteen years. Whether looking for replacement drives, new controls, conversion to shaftless or a complete press reconfiguration, ABB has the right solution for you. The key to the future of your printing business lies with ABB. www.abb.com/printing ABB Switzerland Ltd. Printing CH-5405 Baden 5 Dättwil Phone +41.58.586 87 68 E-Mail: bu.printing@ch.abb.com numerous current and of and inspiration for their operations. ABB-Ad_WAN-IFRA_Retrofit-o_247x175_a.indd 1 17.07.2013 18:33:13
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